REAL BAIT
Made from real, whole, fresh bait — ground up and bottled. Nothing fake. Nothing artificial. Nothing formulated in a lab.
ABOUT PRO-CURE — SALEM, OREGON
REAL BAIT. SINCE 1984.
The first commercial egg cure on the market. Forty years later, every bottle still starts the same way it did in the beginning: with real fish.
SHOP THE LINEUPEVERY BOTTLE STARTS WITH REAL, WHOLE, FRESH BAIT.
1984
THE BEGINNING
ONE BOTTLE NOBODY ELSE WAS MAKING.
Pro-Cure started with a single product the rest of the industry hadn’t built yet: the first commercial egg cure on the market. Founder Phil Pirone — an East Coast angler originally from the Northeast — brought the idea to Salem, Oregon, and built a category from it.
Four decades later, the corporate doors opened in 1992 and Phil still runs the company from the same town in the Willamette Valley. The mission hasn’t moved an inch.
ANISE/KRILL · BAIT SAUCE · BLOODY TUNA — THE STARTING LINEUP.
OUR MISSION — VERBATIM
PRODUCE PRODUCTS THAT TRULY HELP ANGLERS CATCH MORE FISH.
That’s it. That’s the brief. Every scent, brine, cure, dye, and oil we manufacture has to clear that one bar.
What that means in practice: only Pro-Cure makes their scents from real whole fresh bait. Nothing fake. Nothing artificial. Nothing formulated in a lab. The raw ingredients are ground up, supercharged with amino acids and bite stimulants, and UV-enhanced so fish find your hook faster.
That’s the difference between a scent — and a Pro-Cure.
WHAT MAKES PRO-CURE PRO-CURE
THREE THINGS NO OTHER SCENT BRAND CAN SAY.
UV ENHANCED
UV flash carries scent visibility through stained rivers and tide-stirred bays. Fish find your hook faster.
AMINO-LOADED
Supercharged with complex amino acids and bite stimulants that trigger a fish's impulse to feed. Picky bites turn into commits.
Real Bait. Made in the USA. Proven Results.
FAMILY OF PROS
WHEN GUIDES PUT THEIR NAME ON IT, THEY MEAN IT.
Pro-Cure builds signature and co-branded lines with the working guides and media partners that fish them day in, day out. Their formulas, our manufacturing, your bait.
KEITH ARCHER
Retired SW Washington Salmon & Steelhead Guide
Twenty years building cures in his garage. Anglers drove hours to buy them. In 2023 Keith handed us the formulas — built to win on coon shrimp, kings, and steelhead.
Signature: Ultimate Egg Cure · Ultimate Shrimp Cure
ADDICTED FISHING
PNW Salmon & Steelhead Guides + Media
A full co-branded line tuned to winter chrome and Pacific salmon — built by guides who fish their own blends, year-round.
Featured: Salmon Oil Blend · Steelhead Oil Blend · Winter Chrome Bait Sauce · Advantage Egg Cure · Panfish Super Gel
EVERY MAJOR OUTDOOR RETAILER. EVERY INDEPENDENT SHOP THAT KNOWS BAIT.
WHERE TO FIND US
ON THE WALL AT EVERY MAJOR OUTDOOR RETAILER.
You’ll find Pro-Cure at Bass Pro Shops, Cabela’s, Walmart, Scheels, Sportsman’s Warehouse, Dick’s Sporting Goods, BI-MART, Tackle Warehouse, Fisherman’s Warehouse, Fisherman’s Marine & Outdoor, Sportco & Outdoor Emporium, Bob’s Sporting Goods, Holiday Sports, on Amazon, and on the shelf at the independent guide shops that know real bait when they smell it.
We also stand up at ICAST every year — come find the booth.
ICAST · OUTDOOR RETAILER · NATIONAL EVENTS.
ON THE GROUND
WE SHOW UP WHERE FISHING GETS DONE.
Tournaments. Trade shows. Boat ramps. River bars at 5am. Pro-Cure isn’t a brand you only see online — we’re in the conversation everywhere working anglers gather.
That’s the kind of relationship a 30+ year manufacturer earns when every product has to clear the one bar: truly help anglers catch more fish.
DEALER NETWORK
STOCKED WORLDWIDE.
From PNW guide shops and Gulf inshore retailers to international guides, lodges, and tackle shops — Pro-Cure is on the wall wherever fishing gets done.
- Bass Pro Shops
- Cabela's
- Walmart
- Scheels
- Sportsman's Warehouse
- Dick's Sporting Goods
- BI-MART
- Tackle Warehouse
- Fisherman's Warehouse
- Fisherman's Marine & Outdoor
- Sportco & Outdoor Emporium
- Bob's Sporting Goods
- Holiday Sports
- Amazon
- + independent shops nationwide
REACH OUT
QUESTIONS, ORDERS, OR JUST WANT TO TALK FISH?
Pro-Cure, Inc.
825 9th St NW
Salem, OR 97304
office@pro-cure.com
Manufacturing hours: Mon–Fri · 8:00am – 4:00pm PT