Scientists tell us that UV light penetrates water to a depth of 1000 feet or greater based on water clarity. Fish biologists tell us fish seen in a UV spectrum, so fish see lures and baits better when they are UV enhanced. Several top guides surprised us by telling us they were getting bit in high rolling discolored water last fall while trying to fish coastal streams with UV enhanced plugs. Other anglers were not getting bit. The power of UV enhancement is just being discovered. It is a major breakthrough in angling technology. To put UV into a bait scent has never been done before.

We know the addition of the UV enhanced scents is for real. We have not only seen large increases in our catch rate, but for a relatively new product we’ve had tremendous feedback from top guides and fishermen in just a few short months on the market.